Introducing the TTR
The
Ticket to Ride (TTR) Series, launched on the 2nd of October last
year, has received extensive interest from the public, riders, media
and industry alike. But what exactly is the TTR and how does it
work? In its simplest form, the TTR is an industry and rider initiative
which links nine of the most respected independent snowboard events
Worldwide. Under the patronage of the sports most respected rider,
Terje Haakonsen, the Arctic Challenge opened it’s doors to qualification
places, or ‘Tickets to Ride’ the Arctic Challenge in Norway, in
April this year.
Snowboarding since it’s conception has been a creative
activity. In the early days, before mass production of boards, that
creativity could be seen in customizing home made boards. As these
home made models improved so did the technology and commercial board
production started, that creativity continued to shine. From design
to graphics, riding styles to riding standards, or the lifestyle
aspect both on and off the mountain, snowboarding developed at it’s
own exponential rate. Initially it was not only ignored, it was
even banned from most resorts. It grew a ‘youth against establishment’
vibe from many of its participants who refused to adhere to the
rules and regulations that were often thrust upon it.
As it grew in popularity, riding level and number
of proponents, small contests started to appear. It brought snowboards
from many nations together to resorts for the riders to compete
in pipes, which were little more than a ditch in the slopes. While
these early contests brought together the best riders of the time,
they have little in common to snowboard contests of today. However,
they did entrench the spirit of travel, fraternity, friendship and
the progression of snowboarding. As snowboarding’s popularity boomed
in the late 80’s and early 90’s, it became one of the fastest growing
sports in the world. This explosion saw it thrust into media’s limelight,
and contests grew larger, sponsorship interest became greater and
organized contest circuits followed. While these contest served
a purpose, the rules and regulations that started to be imposed
on it also started to restrict its creativity - by enlarge confining
it to a halfpipe.
The progression of snowboarding, however, never
stopped, if anything it accelerated. While the federations controlling
the contest circuits seemed to be oblivious to it’s progression,
many independent event organizers were not. While the contest circuits
became stale, resulting in most of the top riders boycotting the
tours, the independent organizers were listening to riders, developing
diverse and technical riding structures and developing exciting
formats and judging systems. The TTR is a progression of this movement.
It brings together nine independent, rider respected events from
around the world, encouraging progressive formats and impeccable
riding infrastructure.
The TTR is a movement back towards riders defining
what they want to ride, how the format should be and how they are
judged. It is about snowboarders determining their own future. It
is about seeing the best riders in the world riding the best infrastructure
out there in the most creative formats.
How do you take part in the TTR? If you have received this in your
riders pack – you already are. At the start of the Burton European
Open, five riders from four nations have already won their ‘Ticket
to Ride’ the Arctic Challenge in Lofoten, Norway. Those riders are
Elijah Teter (Snowboard Nations Junior World Champion); Heikki Sorsa
(Japan X Trail Jam Quarter); Rio Tahara (Japan X Trail Jam Best
Japanese Rider); David Benedek (10th Nokia Air&Style); Andy
Finch (O’Neill SB-Jam Ruler of the Night). At the end of the Burton
European Open two more riders will be presented their TTR medallions
to; one for Halfpipe and one for Slopestyle.
The only question remaining is – who? |